My Resume
Marketing & Creative Lead specializing in end-to-end brand development and digital growth. I bridge the gap between high-level visual storytelling and the strategic systems that drive engagement. From content production and social strategy to managing full-scale digital campaigns, I build cohesive brand identities that deliver measurable results across all platforms.
Experience
Marketing Coordinator
Mindful Mortgage Group
Jan 2026 - Present
• Direct social strategy and brand identity, producing high-end digital content and custom mortgage collateral, to build professional authority with realtors and borrowers.
• Optimize lead-gen and CRM automation to manage the end-to-end nurturing process, ensuring consistent client engagement so the Loan Officer can focus on strategy and closing deals.
• Drive community outreach and event execution to acquire new referral partners, overseeing the budget for all promotional assets and 'pop-by' gifts to keep our services top-of-mind.
Mindful Yoga & Wellness
• Direct visual branding and digital assets to maintain a high-end, cohesive identity across all studio and online platforms.
• Build local awareness and community partnerships through an organic social strategy, establishing the studio as a brand authority in the area.
• Analyze and drive studio revenue by creating targeted digital ads and promotional materials that directly increase class attendance and membership.
Social Media Manager
First Stop Local ∙ Freelance
Jan 2025 - Present
2nd Nature Hair Lounge
• Achieved a 305% increase in reach and 234% lift in engagement by overhauling the content strategy and digital brand assets.
• Optimized service-focused positioning and GTM messaging, resulting in a 163% increase in booking link clicks.
Leela Inspired
• Developed Instagram and TikTok workflows that grew reach by 224%, leveraging global jewelry trends to build brand authority.
• Boosted external link taps by 133%, successfully converting trending content into online sales and retail interest.
Amanda Stringer Jewelry
• Developed high-impact digital campaigns and custom event graphics, resulting in a 367% increase in engagement by elevating the brand’s visual storytelling.
• Optimized posting cadence and audience targeting to drive a 112% increase in CTR for new collections and featured pieces.
Nora’s Speakeasy
• Implemented a targeted "mid-week" social strategy that drove a 22% increase in Monday and Tuesday foot traffic.
• Refined the digital inquiry process and promotional content, resulting in a 15% rise in private event leads.
Director of Social Media
Pink House Co.
Jan 2025 - Feb 2026
• Expanded audience reach by 412% and increased web traffic by 284% through a comprehensive overhaul of the brand’s social and digital presence.
• Directed all photo and video production, delivering high-impact content that resulted in a 311% lift in profile engagement.
• Managed event marketing and creative assets, producing the high-end visuals and digital promotions that drove attendance and maintained brand standards.
Web Content Coordinator
CU Boulder
Mar 2024 - Aug 2024
• Took full ownership of 1,000+ SKUs across CRM and web platforms, ensuring 100% accuracy for brand assets from Nike and tier-1 partners for wholesale launches.
• Played an instrumental role in the "Coach Prime" launch, managing logistics, marketing briefs, and digital assets under strict deadlines.
• Led project timelines during peak seasonal surges, coordinating across teams to organize digital and account data for high-volume retail periods.
• Directed data-driven updates to digital catalogs, increasing user engagement by 30% and reducing navigation errors by 20% through improved visual logic.
• Developed a training manual and supervised a team of 7, streamlining workflows and boosting department productivity by 25%.
Content Creator Intern
Ella's Flats
Nov 2023 - Jan 2024
• Produced 40+ photo and video assets, contributing to increased social media visibility and engagement.
• Aligned brand content with trending health and food topics, resulting in a two-fold growth in TikTok impressions.
• Designed a mock website for a brand refresh, focusing on improved user experience and modern visual storytelling.
• Facilitated weekly sessions to coordinate influencer partnerships and tracked market trends and metrics to keep brand strategies competitive.
Marketing Coordinator
G-Ball
Nov 2017 - Jan 2020
• Increased community engagement and program participation by developing and implementing targeted marketing initiatives and outreach strategies.
• Managed end-to-end merchandise sales and inventory logistics, streamlining revenue tracking and improving overall financial accuracy.
• Built and maintained a league network with local partners and sponsors, expanding community reach through consistent, strategic collaborations.
Education
University of Colorado Boulder
Bachelor's Degree in Art Practices
University of Colorado Boulder
3.9 GPA
Awards: With Distinction, Dean’s List each semester
Scholarships: Transfer Excellence Scholarship, Ellen M. Tallman Endowed Scholarship Fund
Cabrillo College
Associate's Degree in Studio Arts
Associate's Degree in Liberal Arts
3.91 GPA
Awards: High Honors