My Resume
Marketing & Creative Lead specializing in end-to-end brand development and digital growth. I bridge the gap between high-level visual storytelling and the strategic systems that drive engagement. From content production and social strategy to managing full-scale digital campaigns, I build cohesive brand identities that deliver measurable results across all platforms.
Experience
Marketing Coordinator
Mindful Mortgage Group
Jan 2026 - Present
• Direct social strategy and content creation, producing high-quality design, video, and photography assets to build brand authority.
• Execute lead-gen campaigns and paid ads, utilizing CRM automation to optimize client nurturing and conversion.
• Lead event logistics and sponsor relations, managing community-focused initiatives to expand professional networking reach.
Mindful Yoga & Wellness:
• Manage all visual branding by designing flyers and digital assets to maintain a premium, cohesive aesthetic across the account.
• Lead the organic social strategy by creating high-quality content that builds local brand awareness and a loyal community from scratch.
• Drive studio revenue by using targeted digital marketing to fill class schedules and grow the consistent membership base.
Social Media Manager
First Stop Local ∙ Freelance
Jan 2025 - Present
2nd Nature Hair Lounge
• Results: Drove a 305% increase in reach and 234% lift in engagement by overhauling content strategy.
• Conversion: Optimized service-focused posting, leading to a 163% increase in booking link taps.
Leela Inspired
• Strategy: Built Instagram and TikTok workflows that grew account reach by 224%.
• Sales: Boosted external link taps by 133% using trending content to drive online sales.
Amanda Stringer Jewelry
• Production: Created campaigns and visual assets, resulting in an 367% engagement increase.
• Targeting: Refined posting cadence and targeting to drive a 112% rise in link taps.
Director of Social Media
Pink House Co.
Oct 2024 - Present
• Boosted audience reach by 412% and drove a 284% increase in web traffic by overhauling the brand’s social and digital presence.
• Led all creative direction and photo/video production, resulting in a 311% increase in profile engagement.
• Managed event marketing and digital promotion, designing all assets to drive attendance and maintain a high-end brand identity.
Content Creator Intern
Ella's Flats
Nov 2023 - Jan 2024
• Produced 40+ photo and video assets that increased social media visibility and engagement by 215%.
• Aligned brand content with trending health and food topics, driving a 2× growth in TikTok impressions.
• Led weekly strategy sessions to optimize influencer partnerships and improve content performance across platforms.
Marketing Coordinator
G-Ball
Nov 2017 - Jan 2020
• Increased community engagement by 45% and program participation by 30% through targeted marketing initiatives.
• Managed merchandise sales and inventory, improving revenue tracking by 20%.
• Built league network with 5+ local partners and sponsors, expanding community reach.
Education
University of Colorado Boulder
Bachelor's Degree in Art Practices
University of Colorado Boulder
3.9 GPA
Awards: With Distinction, Dean’s List
Scholarships: Transfer Excellence Scholarship, Ellen M. Tallman Endowed Scholarship Fund
Cabrillo College
Associate's Degree in Studio Arts
Associate's Degree in Liberal Arts
3.91 GPA
Awards: High Honors